It’s a common economical fact that to save money, companies outsource services to third party specialists. For this reason, there are hundreds of Plasma & LCD screen brands but only a few panel manufacturers. In Internet casinos, there are hundreds of Italian online casino brands, but only a handful of casino software development companies.
Save a few exceptions, when a company decides to launch a new casino brand, it usually doesn’t develop the software. It simply buys a ready-made one. But just like every LCD or Plasma screen looks different on the outside, even though many models share the exact same panel, so does casino software vary from one casino brand to another. In other words, the casino operators customize their purchased software to the specific brand.
Buying casino software allows casino operators to focus on what they’re good at: Operating the casino. From customer support to payment handling, new promotions to marketing.
Casino On Net, The biggest casino in the world is one of the few casinos out there that does it all. Not just operating the casino, but also continuously developing its own software. The advantage? Stay unique among the competition. However, it’s been argued many times before that what made Casino On Net the market leader is not an exceptional software, but exceptional marketing. Nevertheless, they still lead the market.
Except Casino On Net, there are currently 3 major software providers which control over 90% of the market: Microgaming (which accepts USA Players) , PlayTech and Cryptologic (the last two do not accept USA Players). These companies also offer Poker software as well as casino games. Microgaming, the developer of the leading “Prima Poker” network is a formidable rival to PartyPoker’s past hegemony of the online poker industry.